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Communication Models are conceptual models used to explain the human communication process. In this section, you will learn about three models of communication:
I. Linear model
II. Interactive model
III. Transactional model
I. Linear Model of Communication
It is a simple one way communication model. The message flows in a straight line from sender to the receiver. There is no concept of feedback. The only task that a receiver does here is to receive the message. Different models that follow linear model of communication are:
Lasswell’s communication model was developed by communication theorist Harold D. Lasswell in 1948. Lasswell’s model of communication (also known as action model or linear model or one way model of communication) is regarded as one the most influential communication models.Harold Dwight Lasswell, states that a convenient way to describe an act of communication is to answer the following questions:
2. Aristotle’s Model
Aristotle developed a linear model of communication for oral communication known as Aristotle’s Model of Communication. This is considered as the first model of communication and was proposed before 300 B.C. It is also the most widely accepted among all communication models.
Aristotle Model is mainly focused on speaker and speech. It can be broadly divided into 5 primary elements:
The Aristotle’s communication model is a speaker centered model as the speaker has the most important role in it and is the only one active. His words should influence in audience mind and persuade their thoughts towards him. The role of the audience is passive, influenced by the speech. This makes the communication process one way, from speaker to receiver.
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